Probable Niche

We've identified the niche as insurance.


Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as insurance.

life insurance, car insurance, life, auto insurance, health insurance, health, auto, car, insurance quotes, home, quotes, business, services, policy, cars, insurance policy, travel insurance, news, online, insurance company's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 13:07 UTC on December 15, 2012. The source was comprised of 11299 characters, of which 8939 are code, leaving an organic character count of 2360. The total word count on the home page is 393. We filtered out 10 numbers, 136 common words, and 9 words shorter than three characters in length, leaving an impact word count of 213. The size of the lexicon (number of unique words) is only 134. We extracted fourteen top keywords, leaving 10.44% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
lunt insurance 610.34%
vip card23.44%
newburyport vip 23.44%
community events23.44%
wonderful holiday11.72%
team profiles11.72%
stay connected11.72%
state street11.72%
star designation11.72%
special holiday11.72%
service team11.72%
right reserved11.72%
provide different11.72%
operating hours11.72%
open normal11.72%
office closings11.72%
normal operating11.72%
monday friday11.72%
media outlets11.72%
lunt llc 11.72%
latest community11.72%
interactive contests11.72%
insurance products11.72%
insurance news11.72%
insurance diams 11.72%
important infromation 11.72%
hours monday11.72%
home quote11.72%
home insurance11.72%
helpful links11.72%

Domain Name Keywords

We found 2 significant keywords appearing in the domain name
  1. lunt
  2. chase


Source Character Count 11299
Code Character Count 8939
Organic Character Count 2360
Filtered Numbers 10
Filtered Words (Common) 136
Filtered Words (Short) 9
Total Word Count 393
Impact Paragraph Count 352
Impact Word Count 213
Impact Lexicon Size 134


# a b c d e f g h i j k l m n o p q r s t u v w x y z


# a b c d e f g h i j k l m n o p q r s t u v w x y z